Monday, 15 February 2010

Complaint Number 5

Breach of Editorial Guidelines – Personal View

This programme was a personal view. Mr Rowlatt opens with his specialist credentials as the BBC's Ethical Man. At key points his argument is delivered in the first person; hence:

“But I can’t but help feel that the identity campaign that he champions carries a whiff of social engineering”
[23.45] “What I find even more worrying is that
often the almost evangelical nature of some green
campaigning is justified...”
Presenters summing up in the final paragraph.
These views are delivered in the first person clearly indicating that they are personal views and they set the direction for the programme's inquiry and conclusion, such as it is. This programme was not signalled to be a Personal View . According to BBC Editorial Guidelines it should have been clearly signalled as such to the audience in advance .

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